The rational decision-making perspective focuses on the utilitarian value received from the product.
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Q5: Consumer decisions can seldom be analyzed from
Q6: The decision-making approach that is used depends
Q8: Value perceptions influence the activities found in
Q9: The basic consumer behavior consumption process revolves
Q11: Consumers engage in extended decision making when
Q13: Experiential decision processes often focus on utilitarian
Q13: Performance risk is risk associated with the
Q14: Perceived risk refers to the perception of
Q15: Decision-making processes always involve a tangible product.
Q24: The perceived risk for a product or
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