Extended decision making occurs when involvement is high and when there is a significant amount of purchase risk involved with the decision.

Name: Extended decision making occurs when involvement is high and when there is a significant amount of purchase risk involved with the decision.
Brand: Quizplus
Rating: 4.7 (25 reviews)

Question

Quizplus · Accepted Answer

Extended decision making involves a high level of involvement and significant purchase risk. This means that consumers take a lot of time to gather information, evaluate alternatives, and make a decision.

Extended Decision Making Occurs When Involvement Is High and When