Tina,a consumer researcher,assumes that her buying decisions are influenced majorly by the emotions associated with the product,such as the enjoyment involved with the use of the product or service.Which of the following decision-making perspectives does Tina demonstrate?

Question

Quizplus · Accepted Answer

Tina demonstrates the Experiential decision-making perspective, which emphasizes the role of emotions and feelings in the decision-making process. This perspective suggests that consumers may make decisions based on their overall experience and enjoyment of the product or service, rather than just rational considerations or functional benefits.

Tina,a Consumer Researcher,assumes That Her Buying Decisions Are Influenced Majorly