Which of the following consumer search behaviors focuses on locating information that will enable the consumer to reach a decision for a specific problem?
A) Prepurchase search
B) Postpurchase search
C) Ongoing search
D) Binary search
E) Passive search

Question

Quizplus · Accepted Answer

Prepurchase search is the process of gathering information about a product or service before making a purchase decision. This behavior specifically focuses on identifying information that will help the consumer make a decision for a particular problem or need. Postpurchase search, ongoing search, and passive search are all types of consumer search behaviors, but they are not specifically related to making a decision for a specific problem. Binary search is a computer science term and is not related to consumer behavior.

Which of the Following Consumer Search Behaviors Focuses on Locating