
REAL ESTATE BROKER SCENARIO
Jane, a consumer researcher, worked with a real estate broker as part of her research on consumer decision-making behavior. During the course of her research, she found that young couples, mostly professionals, look out for a space they can call their own. Although young, they seldom make spontaneous and impulsive decisions while buying a house. All of them arrive at a decision after an exhaustive effort of finding more information, talking to different people, and checking out neighborhoods through various sources. This strengthens Jane's hypothesis that people tend to make wise and informed decisions while buying a house. In her experience of working with the real estate broker, Jane has had a successful run, except for the time when an elderly man left disappointed after weeks of continuous search. After his retirement, he had wanted to invest in a "dream house," but sadly he could not find what he was looking for. Whatever he liked exceeded his budget. Jane also met a young couple who spent most of their weekends house hunting. After being out with them week after week, they finally admitted that they never intended to buy a house and that they were mostly interested in gathering information and being updated about the real estate industry.
-Refer to Real Estate Broker Scenario.Jane's observation on the job working with the real estate broker strengthens her hypothesis that people tend to make wise and informed decisions while buying a house.According to Jane,which of the following decision-making perspectives most likely contributes to consumers' decisions?
A) Rational decision-making perspective
B) Experiential decision-making perspective
C) Behavioral influence decision-making perspective
D) Functional decision-making perspective
E) Implemental decision-making perspective
Correct Answer:
Verified
Q113: COFFEE-MAKER SCENARIO
Jane was visiting her friend and
Q114: The rate at which a promotion is
Q115: REAL ESTATE BROKER SCENARIO
Jane, a consumer researcher,
Q116: COFFEE-MAKER SCENARIO
Jane was visiting her friend and
Q117: COFFEE-MAKER SCENARIO
Jane was visiting her friend and
Q119: Which of the following represents the perceived
Q120: REAL ESTATE BROKER SCENARIO
Jane, a consumer researcher,
Q121: Compare and contrast the three decision-making approaches.Describe
Q122: Define universal set of alternatives.Describe the three
Q123: Explain the significance of QR codes and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents