With affect-based evaluation,alternatives are evaluated across a set of attributes that are considered relevant to the purchase situation.
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Q5: The experiential decision-making process illustrates attribute-based evaluation.
Q6: When a new product is very different
Q7: A benefit is a perceived favorable result
Q8: Evaluative criteria are the attributes,features,or potential benefits
Q9: Subordinate categories are abstract in nature and
Q11: The number of levels and details within
Q12: Marketers position a product on the determinant
Q12: Utilitarian criteria include emotional, symbolic, and subjective
Q14: Product categories are mental representations of stored
Q15: When considering a new product,consumers rely on
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