Joseph's Attire,a men's clothing store,has recently started advertising weekly sales such as "three suits for the price of one," or "get 30% off on your first item and get 50% off on the second." This type of advertising might result in consumers perceiving that the quality at Joseph's Attire is not very good as they offer such huge discounts.This kind of promotional advertising serves as a _____ to consumers regarding the quality of the product sold in the store.
A) signal
B) cue
C) beacon
D) sensor
E) code

Question

Quizplus · Accepted Answer

The term "signal" refers to any indication or sign provided by a company that might lead consumers to draw inferences about the quality of the product or service being offered. In this case, the weekly sales advertised by Joseph's Attire might signal to consumers that the quality of their products is not very good because of the large discounts they are offering.

Joseph's Attire,a Men's Clothing Store,has Recently Started Advertising Weekly Sales