Senior management of Bina Confections Ltd., a multinational corporation, has taken a polycentric approach to manufacturing, marketing, and distributing its candies. What would be evidence of this perspective?

Question

Quizplus · Accepted Answer

A polycentric approach is characterized by a high degree of decentralization of decision-making authority, meaning that decisions are made locally by managers in each foreign market. Explicit policy and procedures manuals for managing foreign operations and implementing strategies perfected by managers at the home office are more indicative of an ethnocentric approach. Standard product branding and packaging throughout the organization is more indicative of a geocentric approach.

Senior Management of Bina Confections Ltd