The process through which cultural ideals or values are shifted into products and then to consumers is known as _____.
A) consumption frequency
B) cognitive dissonance
C) meaning transference
D) distributive fairness
E) positive disconfirmation

Question

Quizplus · Accepted Answer

The process described is known as meaning transference, where cultural ideals or values are transferred to products and then to consumers. Consumption frequency refers to how often a consumer purchases a particular product. Cognitive dissonance is the discomfort experienced when there is a mismatch between beliefs and behavior. Distributive fairness refers to the perception of fairness in the distribution of rewards. Positive disconfirmation occurs when a consumer's expectations are exceeded by a product or service.

The Process Through Which Cultural Ideals or Values Are Shifted