The attribution theory _____.
A) judges actual performance perceptions against an expectations benchmark
B) compares if performance perceptions exactly match with what was expected
C) explains why a certain event has occurred
D) maintains consistency among consumers' beliefs
E) compares consumers' own level of inputs and outcomes to those of another party

Question

Quizplus · Accepted Answer

Attribution theory is concerned with how individuals interpret events and how this relates to their thinking and behavior. It explains why a certain event has occurred by attributing causes to behaviors and outcomes.

The Attribution Theory _____