A consumer is more likely to experience true dissonance following a purchase when _____.
A) the consumer is unaware of any attractive alternatives that may offer comparable value
B) the decision is easy to reverse
C) the decision is perceived as unimportant by the consumer
D) the consumer has low self-confidence
E) the decision is perceived as having minimal risk by the consumer

Question

Quizplus · Accepted Answer

Consumers with low self-confidence may doubt their decision-making abilities, leading to increased feelings of dissonance after making a purchase.

A Consumer Is More Likely to Experience True Dissonance Following