Which of the following is true of cognitive dissonance?
A) It occurs for all decisions.
B) It occurs merely for unimportant decisions.
C) It occurs when the consumer is unaware of any alternatives.
D) It occurs when the decision involves risk.
E) It occurs when the decision is easy to reverse.

Question

Quizplus · Accepted Answer

Cognitive dissonance occurs when the decision involves risk because the higher the risk, the greater the potential for negative consequences and the greater the need to justify the decision to oneself.

Which of the Following Is True of Cognitive Dissonance