An amusement park was recently inaugurated in Tampa,Florida.All the customers who visited the park the first few days were sent a feedback form via email to rate their overall satisfaction on a scale.The form included a set of ten questions with four answer options; completely dissatisfied/dissatisfied/satisfied/completely satisfied.This scale is an example of a(n)_____ measure.

Question

Quizplus · Accepted Answer

The scale used in the feedback form is a direct, global measure as it asks customers to rate their overall satisfaction with the park using a set scale, rather than focusing on specific attributes or open-ended responses.

An Amusement Park Was Recently Inaugurated in Tampa,Florida