Which of the following consumer satisfaction measures compares the difference between expectations and performance perceptions?
A) Direct, global measure
B) Attribute-specific measure
C) Categorical measure
D) Disconfirmation measure
E) Universal measure

Question

Quizplus · Accepted Answer

The disconfirmation measure compares the difference between a consumer's expectations and their perceptions of a product or service's performance. This measure helps to determine if a consumer's expectations are being met or not, and can provide insight into areas where improvements may be needed.

Which of the Following Consumer Satisfaction Measures Compares the Difference