Postconsumption cognitions lead to an affective reaction most conventionally represented by consumer satisfaction or dissatisfaction (CS/D).

Question

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Postconsumption cognitions, which are the thoughts and evaluations that occur after a consumer has used a product or service, can lead to an affective reaction that is commonly measured by consumer satisfaction or dissatisfaction. This is a well-established principle in consumer behavior research.

Postconsumption Cognitions Lead to an Affective Reaction Most Conventionally Represented