When competitive intensity is high and switching costs are low,a company is vulnerable to consumers who will switch providers even when customers are satisfied.
Correct Answer:
Verified
Q10: Procedural switching costs involve money and emotional
Q26: Market share is also known as share
Q27: Relational switching costs refer to the emotional
Q28: Competitive intensity refers to the resources allocated
Q29: When customers don't switch,they repeat their purchase
Q30: Under conditions of low competitive intensity and
Q33: Customer share represents a behavioral component that
Q34: Retailers who build up procedural switching costs
Q35: Consumers who spread negative WOM without complaining
Q36: Competitive intensity refers to the number of
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