Alice has always used Nokia phones since the time she got herself her first phone.She is very comfortable with the user interface the brand provides.Even though she would like to buy a Smartphone from a different brand,she is worried about the effort and time it would take her to get acquainted to a different user interface.Which of the following types of switching costs does this represent?

Question

Quizplus · Accepted Answer

Procedural switching costs refer to the effort and time required to learn a new user interface or system. Alice's concern about having to learn a new user interface when switching to a different brand of phone is an example of procedural switching costs.

Alice Has Always Used Nokia Phones Since the Time She