Which of the following characteristics of relationship quality represents the understanding between a consumer and a firm as essentially "speaking the same language"?
A) Equity
B) Competence
C) Individualization
D) Communication
E) Personalization

Question

Quizplus · Accepted Answer

Communication represents the mutual understanding and exchange of information between a consumer and a firm, which is similar to "speaking the same language."

Which of the Following Characteristics of Relationship Quality Represents the Understanding