The marketing technique in which consumers are completely unaware that they are being marketed to is called _____ marketing.
A) ambush
B) cause
C) stealth
D) cloud
E) live-in

Question

Quizplus · Accepted Answer

Stealth marketing is a technique in which consumers are marketed to without realizing that they are being marketed to. It involves subtly promoting a product or brand through different channels, such as social media, product placement, or influencer marketing. Ambush marketing is more aggressive and involves a brand trying to associate itself with an event or property without paying for the sponsorship. Cause marketing involves a brand aligning with a social or environmental cause to improve its image and sales. Cloud and live-in marketing are not commonly used marketing terms.

The Marketing Technique in Which Consumers Are Completely Unaware That