Which of these communication channels would have lower media richness than a video conference between two people?
A)Newsletter
B)E-mail
C)Telephone call
D)All of the above
E)Only 'A' and 'B' have lower media richness

Question

Quizplus · Accepted Answer

Media richness refers to the ability of a communication channel to effectively convey information and handle ambiguity. A video conference is a rich medium because it allows for visual and auditory cues. Newsletters and emails are less rich because they lack immediate feedback and non-verbal cues. A telephone call, while richer than a newsletter or email, is still less rich than a video conference because it lacks visual cues. Therefore, all options listed have lower media richness than a video conference.

Which of These Communication Channels Would Have Lower Media Richness