One of the reasons people use satisficing when making decisions rather than maximization is that it takes more information processing capacity than people possess or are willing to use to choose the best alternative.

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Satisficing involves choosing an option that meets a satisfactory level of criteria, rather than trying to maximize and choose the absolute best option. This approach is often used because people may not have the time, resources, or cognitive capacity to thoroughly evaluate all available options and choose the optimal one. Therefore, satisficing can be seen as a way to simplify decision-making and reduce the cognitive load required for the process.

One of the Reasons People Use Satisficing When Making Decisions