Bullwhip effect refers to a phenomenon that demand variations that exist at the customer end of the supply chain are magnified as orders are generated back through the supply chain.

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Bullwhip effect refers to a real phenomenon where small changes in demand at the customer end of the supply chain tend to get increasingly amplified as the demand information is relayed further upstream i.e towards manufacturers and suppliers, resulting in large fluctuations in inventory, production, and transportation costs.

Bullwhip Effect Refers to a Phenomenon That Demand Variations That