A characteristic that was once an order winner may become an order qualifier, and vice versa.

Question

Quizplus · Accepted Answer

Market conditions and customer preferences can change over time, causing a characteristic that was once a key differentiator (order winner) to become something that customers now expect as a minimum requirement (order qualifier). Additionally, an order qualifier may become an order winner as customer needs shift or competitors fail to meet that basic requirement. Therefore, both scenarios are possible, making the statement true.

A Characteristic That Was Once an Order Winner May Become