For an organization to grow its market share, it must:
A)advertise using multimedia
B)lower prices
C)exceed minimum standards of acceptability for its products or services
D)establish an internet website
E)broaden its mission statement

Question

Quizplus · Accepted Answer

To grow market share, an organization must focus on delivering quality products or services that exceed minimum standards of acceptability. This will result in customers being more satisfied and more likely to recommend the company to others, thus helping to expand the market share. While advertising, pricing, and having a website are important strategies for businesses, they alone cannot guarantee an increase in market share. Broadening the mission statement may help the organization to articulate and communicate its values, but it is not a direct strategy for growing market share.

For an Organization to Grow Its Market Share, It Must