Years ago in the overnight delivery business, providing package tracking capability gave some firms a competitive advantage.Now, all firms must offer this capability simply to be in this line of business.This is an example of ______________ becoming ____________ over time.
A)Tactical implications; strategic
B)Strategic implications; tactical
C)Order winners; order qualifiers
D)Profitability factors; productivity factors
E)Order qualifiers; order winners

Question

Quizplus · Accepted Answer

Initially, package tracking was an order winner, giving firms a competitive edge. Over time, it became an order qualifier, a basic requirement to compete in the market.

Years Ago in the Overnight Delivery Business, Providing Package Tracking