Opportunities and threats are the flip sides of each other; that is, a threat can be viewed as an opportunity, and vice versa.

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Opportunities and threats are the flip sides of each other.That is, a threat can be perceived as an opportunity, or vice versa.Examples of perceived external threats could be a slowing of the economy, a maturing life cycle, exchange rates, or government regulation.

Opportunities and Threats Are the Flip Sides of Each Other;