According to recent studies cited in this book,in selecting a bank to hold their checking accounts,which of the following factors do household customers rank first?
A)Safety.
B)High deposit interest rates.
C)Convenient location.
D)Availability of other services.
E)Low fees and low minimum balance.

Question

Quizplus · Accepted Answer

According to recent studies, household customers rank convenient location as the most important factor when selecting a bank for their checking accounts. While other factors such as safety, availability of other services, low fees, and high deposit interest rates are also important, convenient location takes priority for most customers.

According to Recent Studies Cited in This Book,in Selecting a Bank