Derrick purchased a new car, a Ford Mustang, less than a month ago.While sitting in traffic, Derrick says to his girlfriend, "Mustangs must be the best-selling car now.I can't remember seeing as many on the road as I have recently." Derrick's judgment is most likely biased by a(n)
A) atmosphere effect.
B) availability heuristic.
C) focusing illusion.
D) permission schema.

Question

Quizplus · Accepted Answer

Derrick's judgment is most likely biased by the availability heuristic, in which people judge the likelihood of an event based on the availability of similar events in their memory or recent experience. Derrick has been seeing Mustangs recently, which makes them more salient in his mind, potentially leading him to overestimate their popularity.

Derrick Purchased a New Car, a Ford Mustang, Less Than