Which of the following components of a business plan describes strategies for informing potential customers about the goods and services offered by the firm as well as strategies for developing long-term relationships?
A) The marketing plan
B) The financing plan
C) The production plan
D) The facilities plan
Correct Answer:
Verified
Q2: A firm's goals should be specific and
Q5: An exit strategy is a plan for
Q6: Every marketing plan requires a budget, a
Q7: What are the reasons a company should
Q7: The mission statement puts into words an
Q8: A marketing plan is not reevaluated once
Q9: Which of the following components of the
Q10: The facilities plan estimates the firm's employment
Q14: Which of the following is used to
Q15: A firm's marketers must write a marketing
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