An organization creates a customer through a three-step approach: identifying needs in the marketplace,finding out which needs the organization can profitably serve,and developing goods and services to convert potential buyers into customers.

Question

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This three-step approach is commonly used by organizations to create customers. The first step is to identify needs in the marketplace, followed by finding out which needs the organization can profitably serve, and then developing goods and services to convert potential buyers into customers.

An Organization Creates a Customer Through a Three-Step Approach: Identifying