The emergence of the marketing concept can be linked to the shift from a seller's market to a buyer's market.

Question

Quizplus · Accepted Answer

The marketing concept emerged as businesses recognized the importance of understanding and meeting the needs and wants of consumers, a shift that was necessitated by the transition from a seller's market, where goods were scarce and sellers could dictate terms, to a buyer's market, where the abundance of goods meant that buyers had more choices and power.

The Emergence of the Marketing Concept Can Be Linked to the Shift