Firms that narrowly define their organizational goals can avoid the problem of marketing myopia.

Question

Quizplus · Accepted Answer

Firms that narrowly define their organizational goals are more prone to marketing myopia, as they may miss out on potential opportunities and fail to adapt to changing market trends. A broader view of organizational goals can help firms identify new markets and opportunities, and stay competitive in the long run.

Firms That Narrowly Define Their Organizational Goals Can Avoid the Problem