Relationship marketing moves customers up a loyalty ladder-from new customers to regular purchasers, then to loyal supporters of the firm and its goods and services, and finally to advocates who not only buy its products but recommend them to others.

Question

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Relationship marketing focuses on long-term engagement with customers, aiming to build loyalty and encourage repeat business. This approach indeed seeks to move customers up a loyalty ladder, where they start as new customers and, through positive experiences and engagement, become regular purchasers, loyal supporters, and ultimately advocates who recommend the products or services to others.

Relationship Marketing Moves Customers Up a Loyalty Ladder-From New Customers