Interactive marketing refers to buyer-seller communication in which the customer controls the amount and type of information received from a marketer.

Question

Quizplus · Accepted Answer

Interactive marketing is all about creating a two-way communication between the buyer and seller, where the customer has the freedom to control the amount and type of information they receive from a marketer. This type of marketing helps in building trust, engagement, and customer loyalty by making customers feel heard and valued. Therefore, the given statement is true.

Interactive Marketing Refers to Buyer-Seller Communication in Which the Customer