Firms that make the most efficient use of buzz marketing claim that it is a "one-way" approach to building customer relationships.

Question

Quizplus · Accepted Answer

Buzz marketing is not a "one-way" approach but rather a form of word-of-mouth advertising that aims to create a conversation between the brand and consumers. It involves an exchange of ideas and feedback, making it a two-way approach to building customer relationships.

Firms That Make the Most Efficient Use of Buzz Marketing