Company A provides a component to Company B,which then sells it under its own brand.This is an example of a vertical alliance.

Question

Quizplus · Accepted Answer

This statement describes a vertical alliance, where two companies from different stages of the production or distribution process collaborate to bring a product or service to the market. In this case, Company A provides a component (likely a manufacturer or a supplier) to Company B, which sells it under its own brand (likely a retailer or a distributor). Vertical alliances can offer benefits such as cost savings, improved quality, and access to new markets or technologies.

Company a Provides a Component to Company B,which Then Sells