The future growth of a company is endangered when management:
A)adopts a consumer orientation.
B)is aware of the scope of its business.
C)is committed to maintaining a product-oriented philosophy.
D)is focused on converting customer needs to wants.

Question

Quizplus · Accepted Answer

A company that is committed to maintaining a product-oriented philosophy may become complacent and resistant to change. This can lead to a failure to meet customer needs and wants, causing the company to lose market share and hinder future growth. In contrast, a consumer orientation and focus on converting customer needs to wants can help a company identify new opportunities for growth and stay relevant in a constantly evolving market. Being aware of the scope of the business is important, but not necessarily directly related to endangering future growth.

The Future Growth of a Company Is Endangered When Management