If a company such as J.B.Trucking wanted to avoid marketing myopia,it should define its business as:
A)a provider of transportation solutions.
B)a trucking company.
C)a materials handling company.
D)a freight hauling firm.

Question

Quizplus · Accepted Answer

Defining the business as a provider of transportation solutions allows for a broader scope beyond just trucking, indicating that the company could offer various modes of transportation and logistics services. This prevents being limited by a narrow definition of the industry and allows for potential growth and adaptation to changes in the market.

If a Company Such as J