The term 'bottom line' is a reference to:
A)overall company profitability.
B)a firm's social responsibility.
C)the limits on marketing budgets.
D)the ethical and social viability of marketing.

Question

Quizplus · Accepted Answer

The term 'bottom line' specifically refers to the overall profitability of a company or organization. It is often used as a measure of success for a business. While social responsibility, marketing budgets, and ethical considerations are important factors in business, they are not directly related to the 'bottom line' as this term specifically relates to financial performance.

The Term 'Bottom Line' Is a Reference To