In not-for-profit organizations,_____ may interfere with the organization's marketing program.
A)stockholders
B)the government
C)service-users
D)major contributors

Question

Quizplus · Accepted Answer

Major contributors or donors may have their own agenda and expectations for how their funds should be used, which could potentially clash with the organization's marketing program. The organization may have to balance appeasing major contributors with pursuing its own marketing goals. Stockholders are only relevant for for-profit organizations, the government's involvement may be limited depending on the organization's specific sector, and service-users are typically the focus of a not-for-profit organization's mission, so their involvement would not necessarily interfere with the marketing program.

In Not-For-Profit Organizations,_____ May Interfere with the Organization's Marketing Program