Melissa is campaigning for Janet, her friend, who is contesting for the presidency of the student council at Riverdale Junior College. Melissa's effort is an example of _____ marketing.
A) cause
B) person
C) place
D) organization

Question

Quizplus · Accepted Answer

Melissa is promoting Janet as an individual for a specific role, which is an example of person marketing. Person marketing involves activities undertaken to create or maintain interest in a particular person.

Melissa Is Campaigning for Janet, Her Friend, Who Is Contesting