Fred Foods Inc. provides free cereals and biscuits to support a program that aims to end hunger in various emerging nations. This is an example of _____ marketing.

Question

Quizplus · Accepted Answer

Cause marketing involves a partnership between a company and a non-profit organization to promote a social cause, such as ending hunger, through the company's product or service offerings. In this case, Fred Foods Inc. is supporting a program to end hunger, which aligns with the definition of cause marketing.