The revenues and intangible benefits accrued to the firm, minus the investment to attract and keep a customer is known as the:

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The lifetime value of the customer (LTV) is a metric that estimates the total revenue a business can reasonably expect from a single customer account throughout the business relationship, factoring in the revenues and intangible benefits accrued to the firm minus the costs to attract and keep the customer.

The Revenues and Intangible Benefits Accrued to the Firm, Minus