Many hotel chains offer free stays and other perks to repeat customers. This is an example of:
A) relationship marketing.
B) transaction-based marketing.
C) interactive marketing.
D) social marketing.

Question

Quizplus · Accepted Answer

This is an example of relationship marketing because it focuses on building long-term relationships with customers by offering rewards for their loyalty, such as free stays and other perks, to encourage repeat business.

Many Hotel Chains Offer Free Stays and Other Perks to Repeat