Which of the following is true of relationship marketing?
A) It focuses on finding new customers.
B) It prefers not to maintain existing customers due to high costs.
C) It does not believe in generating repeat sales.
D) It believes in maintaining existing customers.

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes maintaining and enhancing existing customer relationships, aiming for long-term engagement rather than just focusing on individual transactions. This approach values repeat business and customer loyalty.

Which of the Following Is True of Relationship Marketing