Sally Myers,head of marketing at Sally's Salon,serviced six new customers over the past two weeks.Through a feedback form,Sally learnt that all of them had acted upon the opinions of their friends and family members.What Sally encountered is an example of:

Question

Quizplus · Accepted Answer

The fact that Sally's new customers acted upon the opinions of their friends and family members points towards buzz marketing, where customers share their experiences and opinions about a particular brand with others, leading to word-of-mouth referral marketing.

Sally Myers,head of Marketing at Sally's Salon,serviced Six New Customers