Relationship marketing relies heavily on:

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building strong, long-term relationships with customers. Technology plays a critical role in relationship marketing by providing tools to store and analyze customer data, segment customers, and customize products/services to meet individual customer needs and preferences. This personalized approach helps to strengthen the customer relationship and increase customer loyalty. Mass marketing and global promotions (A) are not effective in relationship marketing, which focuses on building individual relationships. Strategic alliances and creating competitive advantage (C) are important business strategies but do not necessarily relate to relationship marketing. Aligning business goals with a social cause (D) is a separate concept that may be important for brand positioning and corporate social responsibility but is not a defining characteristic of relationship marketing.

Relationship Marketing Relies Heavily On