Manufacturers create goods and services based on research and their belief that consumers need them.In doing so,what marketing function are they performing?
A)Financing
B)Standardizing and grading
C)Risk taking
D)Physical distribution

Question

Quizplus · Accepted Answer

Manufacturers are performing the marketing function of risk taking when they create goods and services based on research and their belief that consumers need them. This is because they are taking a risk that their product will be successful and profitable in the market.

Manufacturers Create Goods and Services Based on Research and Their