Match each definition to the corresponding term.
-An advertisement titled "The Ultimate Place for a vacation" is an example of _____.
A)utility
B)buzz marketing
C)exchange process
D)seller's market
E)buyer's market
F)marketing myopia
G)social responsibility
H)relationship marketing
I)person marketing
J)place marketing
K)event marketing
L)organization marketing
M)interactive marketing
N)lifetime value of a customer
O)social marketing
P)one-to-one marketing
Q)strategic alliances
R)not-for-profit organizations
S)ethics
T)mobile marketing
U)wholesalers
V)transaction-based marketing

Question

Quizplus · Accepted Answer

Place marketing is the promotion of a particular destination, such as a city or tourist attraction, to attract visitors.

Answer: P
 One-to-one marketing involves customizing products, services, and communication to individual customers to create a personalized experience.

Answer: N
 The lifetime value of a customer refers to the total value that a customer brings to a business over the course of their relationship.

Answer: O
 Social marketing is the use of marketing techniques to promote social causes or behavior change, rather than products or services.

Answer: S
 Ethics refers to the principles and standards of conduct that govern an individual or organization's behavior.

Answer: T
 Mobile marketing involves promoting products or services through mobile devices such as smartphones or tablets.

Answer: U
 Wholesalers are intermediaries who purchase products in bulk from manufacturers and sell them to retailers or other businesses.

Answer: V
 Transaction-based marketing focuses on individual sales and transactions rather than building relationships with customers over time.

Match Each Definition to the Corresponding Term