The goal of _____ is to analyze information and decide whether the identified trends represent significant opportunities or pose major threats to the company.

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Environmental scanning involves analyzing and assessing internal and external factors that may affect a company's performance, including identifying trends that could present opportunities or threats. Green marketing refers to promoting environmentally-friendly products or practices, benchmarking involves comparing a company's performance to industry standards or competitors, and social marketing involves promoting social causes or behavior change. None of these options specifically involve analyzing trends for opportunities or threats.

The Goal of _____ Is to Analyze Information and Decide